Diamond Guild Australia members recommend you purchase a diamond because you love it.

Given that diamond prices have been increasing for the last 15-20 years, it is unlikely that diamonds will ever lose their value. However, no – one can predict which way the market will swing. Therefore, unless you are an experienced diamond trader, we do not recommend buying up diamonds as your primary investment strategy! Just enjoy your diamonds as emblems of your commitment to another or as beautiful gifts for yourself.