The gift of jewellery has always been an enduring symbol to mark significant life events – from 21st birthdays to engagements, the birth of a baby to wedding anniversaries. Perhaps now, more than ever, a special piece of jewellery may be the most suitable way to celebrate when big parties are not feasible and distance often separates us from those we cherish the most.

The precious and often bespoke nature of selecting the perfect piece has meant that most shoppers still choose to visit a retail jewellery boutique to view items in person. Often the visit to a jeweller is part of the excitement and anticipation of the occasion…the start of a shared lifetime, the satisfaction of finding the perfect gift or the creation of something unique to truly reflect the individual.


How to buy jewellery during a pandemic?

So how can you choose a special piece of jewellery for that upcoming event if the days of jewellery store visits are temporarily on hold?

Many boutique jewellers have adapted their services to ensure that their clients can still enjoy the personalised experience of working with a designer to create a bespoke piece of jewellery or to browse a collection in order to select the perfect gift.

Your jewellers website may feature online galleries of pieces in their collection that are now available to purchase online. For bespoke pieces many jewellers are now also offering a virtual consultation service via video link or phone to discuss your requirements one on one with a professional jewellery consultant. Design renderings, the selection of stones and quotations can all be discussed in real time ensuring that the personal touch is not lost and the end result is as individual and personalised as ever.

Your jeweller may also be offering complimentary delivery and collection of items and private viewing appointments to clients to ensure your special purchase is as convenient and timely as possible.

So, while a visit to your jeweller may not currently be feasible, choosing the perfect piece as a special gift for your loved one can still be a personal and pleasurable event.

And the celebration of that milestone event in coming months can be made more special with a gift that will last a lifetime.