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MONDAY 17 June 2013: Diamond Guild Australia is delighted to announce that Qantas – The Australian Way will be the exclusive media partner for the 2013 Diamond Guild Australia Jewellery Awards.

The competition will be officially launched to the public in the August issue of Qantas – The Australian Way magazine and on the associated I-Pad magazine providing unprecedented exposure for the Awards and its participants.

Exclusive editorial coverage of the competition will feature across five issues of the magazine between now and December with the finalists announced in the October issue and the Winners to feature in a showcase in the December issue.

In addition the Guild and Qantas – The Australian Way are delighted to launch the Qantas – The Australian Way “People’s Choice” Award. This publicly voted competition will allow readers of the magazine and Ipad site to select their favourite piece from the winning designs to become the 2013 “People’s Choice” winner. This design will then be showcased in an announcement to be made in the January issue of the magazine, along with the Supreme Award winner selected by the judges in the December issue. These pieces will be rewarded with fantastic additional exposure in both the print magazine and Ipad version.

In a technologically savvy first for the Awards, photo and video content of the finalist and winning pieces will also be featured on the Qantas Ipad and Diamond Guild website. This will bring the competition to life for the viewer providing a fascinating insight into the conception and creation of the winning pieces.

“We are thrilled to be partnering with a prestige and iconic media partner in Qantas – The Australian Way”, Melissa James, executive officer of Diamond Guild Australia commented. “The Guild is looking forward to the quality editorial coverage and fantastic exposure that the 2013 Awards will receive through one of Australia’s most read and regarded publications. We know that readers of the magazine will enjoy following the event and taking an active role through the voting of the “People’s Choice” Award.”

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About Diamond Guild Australia

Diamond Guild Australia is an association of industry leaders who are committed to establishing and preserving a benchmark for quality and ethics in the promotion and sale of diamonds throughout Australia.

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