Following the period of Austerity of World War I, Art Deco jewellery reflected the new mood. Women, who had been empowered during the war to take on traditional male employment, had a new sense of liberty and purpose. The suffocating social restrictions of the Edwardian period gave way to a desire for freedom of movement, practicality and glamour. This was reflected in the fashion of the day and the jewellery that accessorised it.
The swirls and organic motifs of the Art Nouveau style of the early 20th century gave way to strong geometry and symmetry of design. Inspired by new mechanisation and strong architecture jewellery became bold, showy, multipurpose and designed to be worn every day.
Platinum, the white precious metal that was previously restricted for military use, became the metal of choice for jewellery allowing intricate yet strong settings for jewels and maximised the sparkle and beauty of diamonds.
Art Deco revolutionised jewellery and has endured as one of the most popular design influences into the modern day.
